London · Available for freelance, fractional & project work

I turn good brands into growing ones.

Hi, I'm Jamie. I have 7+ years experience driving full-funnel growth for D2C brands, delivering over £40M in revenue. I set the strategy, do the execution, and build the AI systems that make both move faster.

7+
Years in
digital marketing
£40M+
Revenue driven
for brands
7
Brands I've
worked with
16
Marketing leaders
I've taught AI
Brands I've built and scaled
CAROL Bike Scape Student Living BMW Group MARU Oils Fung Shui Functional Mushrooms social biohackers
01 / How I help

Most teams I speak to are stuck on one of these five.

The numbers under each one come from work I've shipped myself. Strategy or execution, I can take either side.

01 / AI SEARCH

You're not optimised for AI search.

Buyers now ask Claude and ChatGPT before they open Google. If those answers don't cite you, you're invisible where intent is highest.

I build the SEO/GEO growth engine that gets you optimised for citations, driving AI and organic traffic to your site.
+46% AI brand coverage +215% organic traffic +366% avg CTR
02 / GROWTH

Your foundations are right, but growth has stalled.

Product, brand and site are in place, but nothing is turning that into repeatable growth.

I build and run the full-funnel growth strategy: channel mix, lifecycle, and the order to ship it in.
£3M+ annual revenue500%+ monthly ROI
03 / CONVERSION

Your traffic is struggling to convert.

Your funnel isn't working as optimally as you'd like, with leads dropping-off before they make a purchase.

Highly effective CRO initiatives on Shopify and WordPress, with continuous testing to identify successful solutions.
+39% site CR in 2 years+37% abandoned cart CR
04 / LIFECYCLE

Your email list is stagnant.

Broadcast sends to everyone, no lifecycle logic underneath, and a flat revenue line.

I architect Klaviyo flows from scratch: onboarding, abandonment, winback, post-purchase.
+176% email purchases
05 / AI SYSTEMS

You've bought AI tools. You haven't built AI systems.

A seat licence isn't leverage. Tools speed up one person. Systems change what the team can ship.

I build the agents and pipelines, then hand them over documented so your team runs them without me.
Running in client work today
02 / Selected work

Seven years of building and scaling D2C brands.

My experience in full-stack marketing roles and the numbers I've delivered myself. As well as brands I've founded and grown.

Senior Marketing Manager

CAROL Bike · Jan 2022 – Nov 2025
Promoted from Marketing Manager, 2023
Global D2C health-tech

Owned the entire digital marketing ecosystem for a founder-led health-tech startup, from acquisition through retention, across global markets, in a team of two.

StrategySEO & GEOKlaviyo ShopifyPaid socialCRO
£3M+
Annual revenue delivered
500%+
Sustained monthly marketing ROI
+215%
Organic traffic, 2023–2025
+39%
Site conversion rate over 2 years
Full-funnel strategy
  • Designed and executed a full-funnel D2C strategy across global markets from a ground-up starting point
  • Delivered £3M+ revenue per year at a sustained 500%+ monthly ROI in a lean team of two
  • Most successful acquisition campaign generated £480k+ in a two-week period
SEO & GEO
  • Built and executed a full AI-era search strategy covering technical, content and topical authority
  • +46% AI brand coverage, +215% organic traffic, +366% average CTR, +42% average keyword position
  • Turned organic into the lowest-cost scalable acquisition channel on the P&L
Email & lifecycle
  • Architected every Klaviyo flow from scratch: onboarding, abandonment, winback, post-purchase
  • +176% email purchases between 2022 and 2025
  • Abandoned cart flow rebuild alone improved its conversion rate by 37%
Web & CRO
  • Owned site management and conversion optimisation across Shopify and WordPress
  • +39% conversion rate over two years through continuous PDP and journey testing
  • Ran the test programme across international markets, not just the UK storefront
CAROL Bike product detail page CRO work
PDP CROIterative product page testing, +39% CR
CAROL Bike lifecycle email design
Lifecycle emailKlaviyo flows, +176% email purchases
CAROL Bike paid social retargeting advert
Paid socialRetargeting drove 15% of total sales
CAROL Bike lead generation guide cover
Lead gen guide10% of inbound leads in first 3 months
CAROL Bike SEO content articles
SEO/GEO contentTopical content built to be cited, not just ranked
CAROL Bike founder feature on the Dave Asprey podcast
Founder PRPodcast features were first touchpoint for 40% of paying customers
Google Search Console chart showing organic clicks and impressions growth
Search Console, 10 monthsClicks and impressions compounding after the GEO/SEO rebuild
social biohackers

Founder

Jul 2025 – present
Community platform · Side hustle

Built a community-driven platform for people serious about biohacking: brand, website, community and growth, built entirely solo with AI.

BrandCircleOrganic growthAI build
120+
Members in 3 months
£0
Paid spend, 100% organic
5%
Free-to-paid conversion
<1wk
Site and community built, solo
Brand & positioning
  • Found product-market fit through research and built an identity that resonated with a community-first audience
  • Positioned against established competitors on peer-to-peer connection rather than content volume
Web & product build
  • Designed and shipped a fully on-brand site solo in under a week using AI
  • Built the community on Circle with 7 member areas and onboarding flows that convert visitors into active members
  • Site converts at 5% to community sign-up
Community growth
  • Grew to 120+ members in 3 months with zero paid spend, through organic social, partnerships and word-of-mouth campaigns
  • Converted 5% of free members into paying subscribers through in-community conversion strategies
Social Biohackers homepage
socialbiohackers.comDesigned, built and shipped solo in under a week
Community walkthrough7 member areas built on Circle

Founder

MARU Oils · Apr 2021 – Jan 2023
D2C e-commerce · Side hustle

Founded and independently ran a D2C essential oils brand from zero, spotting the gap, designing the identity, and building the entire marketing stack myself.

Brand identityPackagingShopifyPaid social
Launch & positioning
  • Identified an underserved market gap through consumer research and launched a differentiated product
  • Drove £1k revenue in the first month of launch, during a difficult COVID trading era
Full marketing stack
  • Built the entire D2C ecosystem from scratch: website, SEO, paid social, email automation and partnerships
  • Designed the complete visual identity across website, packaging, digital assets and social presence
MARU Oils product range and website imagery
Brand & productIdentity, packaging and photography
MARU Oils essential oil box packaging
PackagingConcepts taken through to production
MARU Oils Refresh and Unwind product shot
Organic socialPhotography and edits done in-house
Retargeting videoReviews-led in-feed ad

Marketing Executive

Scape Student Living · Oct 2019 – Jan 2022
Award-winning team (The Majors)

Ran end-to-end multi-channel campaigns across acquisition, retention and lifecycle engagement for a premium student living brand.

LifecycleRebrandPartnershipsContent
+25%
YoY revenue increase over two years
35%
Record customer retention rate
ATL marketing strategy
  • Co-developed the annual D2C marketing strategy for customer acquisition, designing a multi-channel lifecycle plan across email, paid social, website and on-site activation
  • Resulted in a 25% YoY revenue increase over two years
Email & lifecycle
  • Executed retention and lifecycle campaigns end to end, optimising email, SMS and on-site activations to maximise impact
  • Most successful campaign achieved a record customer retention rate of 35%
Web & rebranding
  • Oversaw the rebranding strategy to modernise the brand and better reflect product-market fit
  • Implemented UX, UI and CRO initiatives to ensure an optimal purchasing journey for web visitors
Partnerships & content
  • Managed agency, brand and freelancer partnerships including Uber Eats, XBOX and Ballie Ballerson
  • Developed content and creative across ads, landing pages, email and blog to lift engagement and conversion
Scape Student Living website homepage after rebrand
Rebrand & websiteNew site built for UX and conversion
Scape on-site activation and content
On-site activationsFed the best-ever retention campaign

Group Digital Marketing Assistant

Vines Group · Sep 2018 – Oct 2019
BMW, MINI & Motorrad

Where it started. Daily digital marketing and lead generation across three premium automotive brands and multiple dealer sites.

Lead genHTML/CSS emailCRO
Conversion & lead gen
  • Drove a 15% YoY improvement in website goal conversions through data-driven CRO and UX work across multiple brand sites
Email & creative
  • Hand-coded HTML/CSS email templates and ran sends to a 10,000+ customer database, saving £12,000 a year in external agency cost
  • Produced digital creative across paid social, email and partner channels in Photoshop and Illustrator
03 / AI systems

I don't just use AI tools. I build the systems.

The brands winning right now aren't buying more seats. They're building pipelines that turn one input into a month of output. Here's what I've built and what it's doing in live client work.

Flagship system

SEO/GEO Growth Engine

A connected set of agents that audits a site, identifies optimisation fixes, and creates a scalable content system, built to win visibility in AI answers as well as classic search. This is the system behind my AI SEO client work.

Live in client work
01 / SCAN
Audit scanners

Crawl the site and surface the technical, content, topical and third-party fixes standing between you and being cited.

02 / STRATEGISE
Content strategy agent

Flags existing content worth optimising, then builds a comprehensive roadmap for the new content needed to scale AI visibility.

03 / PRODUCE
Content production agent

Writes the content itself: personalised to the brand, genuinely value-driven, and structured the way models quote from.

04 / COMPOUND
Measure & iterate

Track coverage, citations and organic performance, then feed the gaps back into the strategy agent and run it again.

Result at CAROL Bike, 12 months +46% AI brand coverage +215% organic search traffic +366% average CTR
Agent

Content Repurposing Agent

One video goes in. A long-form web article, a full email sequence, and native organic posts for X, Instagram, Facebook and LinkedIn come out, each written for the platform rather than copy-pasted across them.

Implemented for a client to replace a manual repurposing workflow, saving hours of work every week.

Video Long-form article Email sequence X · IG · FB · LinkedIn
Agent

Content Production Agent

The writing engine inside the growth engine, and it runs standalone too. It produces content that's personalised to the brand's voice, value-driven enough to earn the read, and AI-optimised so it gets pulled into answers rather than buried on page two.

Takes a strategy brief and returns publish-ready content at volume, without the sameness that gives AI writing away.

Strategy brief Brand voice + research Publish-ready content
The stack I work in
ClaudeKlaviyoShopifyWordPressGoogle Analytics Search ConsoleMeta Ads ManagerGoogle AdsHubSpotCircle
04 / Thought leadership

Teaching marketing leaders to build, not just prompt.

I run hands-on sessions with Up World where marketing leaders leave having actually built something, not with a list of tools to try later.

Jamie Savage hosting the Up World AI Coffee Morning Take-over
Delivered July 2026

Coffee Morning Take-over: build your first AI agent

A live working session taking 6 marketing leaders from zero to a functioning AI agent built in Claude, their own, running by the end of the session.

Hosted with Up World
Days until Huddle Up
Upcoming 20 August 2026

Huddle Up: building AI systems that scale marketing

Going a level deeper with 10 marketing leaders, moving past single agents to connected systems, including a walkthrough of the AI SEO growth engine I use in client work.

Up World · Members only
05 / About

I left for eight months. I came back to AI taking my job.

Jamie Savage
Chichén Itzá, Mexico

I've spent the last 7+ years building and scaling marketing strategy for D2C brands, driving over £40 million in revenue across various brands.

After taking 8 months off to travel, I came back to find AI had taken over parts of my job. Instead of panic, I saw an opportunity. And so I started to build.

My experience across the marketing stack allowed me to create various AI marketing systems that accelerate growth. Whether it's a GEO/SEO engine, email nurturing sequences, or a paid ads manager, my knowledge and experience, alongside AI, is proven to deliver exceptional results, in a fraction of the time.

Based in
London · Remote or hybrid
Availability
Open to new work now
Education
BSc Business Management, University of Surrey, 1st Class Honours
Languages
Fluent English · Conversational Japanese · Basic Spanish
06 / What people say
Jamie combines strong marketing expertise with a proactive, results-driven mindset and played an important role in helping grow the business through strategic thinking and excellent execution. He's also a fantastic colleague — collaborative, reliable, and always willing to go the extra mile. Any team would be lucky to have him.
OB Olga BasovaHead of Marketing, CAROL Bike
07 / Work with me

Let's find the thing that's holding your growth back.

Whether you need a strategy that actually holds up, someone to get in and execute, or AI systems embedded into how your team works, it starts with a 30-minute call. No deck, no pitch.

Strategy

A full-funnel plan built on where your revenue actually leaks: channel mix, lifecycle, and the sequence to run it in.

Execution

Hands on the tools. SEO/GEO, Klaviyo, CRO, paid social, shipped by me and not briefed to someone else.

AI systems

Agents and pipelines built into your workflow and handed over documented, so the team runs them without me.